The clever marketing boffins behind Elm Spring have this month announced plans to embark upon a new promotional campaign, targeting fans of the ‘refreshingly honest’ approach.
With the aim to appeal to retailers and consumers alike, the new marketing and PR plans will feature an array of tongue-in-cheek visuals to highlight the brands sincerity. Shyam Lakhani, Owner of Millennium Group (Wholesale, Cash and Carry, Direct Delivery and Retail Operations Company) who are behind the venture, has commented;
“Our aim is to try and be totally honest with both the industry and consumer. Elm Spring water has undergone a fantastic rebranding and is quality product, which is available at an affordable price, making it a strong contender in a competitive market.”
The new Elm Spring adverts will include laugh-out-loud phrases such as “In a recent taste test, 100% of consumers said this product tasted like water”. Another example is the statement that “10 out of 10 people said they would recommend Elm to a thirsty friend”.
In addition to trade and consumer advertising helping to support retailers, Elm Spring will also launch a new social media campaign designed to bring ‘refreshingly honest’ facts and advice to their online users. Cleverly-constructed tweets will provide engaging content which will help raise awareness of the Elm Spring water brand amongst bottled-water drinkers and a PR campaign will also be run, in line with the brands advertising.
An affordable range of still and sparkling water, Elm Spring is available in both plastic and glass bottles in new modern and eye-catching packaging. The water itself is sourced from a spring in the Staffordshire Hills and the brand is already stocked in a number of mainstream and convenience retailers nationwide.
With an RRP starting from just £0.49, Elm Spring Water is currently available from supermarkets, independent convenience retailers, cash and carries and delivered wholesalers nationwide, including but not limited to: Tesco, Co-op, Iceland, Wine Mill, Spar, Costcutter, Budgens, Nisa, Today’s, Best-in and One-Shop.