Global Brands’ sales fizz to £42million

Drinks manufacturer and distributor Global Brands has reported a 16% increase in sales, taking turnover to £42m for its financial year ending 30th September 2017.

Global Brands founder and
Chairman, Steve Perez.

Gross profit went up to £11.8 million, from £10.8 million, for the same period. The fast-growing drinks business, which supplies the on and off trade channels, both domestically and abroad attributes this growth to consumer-focused innovation and growing demand for premium quality products.

During 2017, Global Brands continued to innovate with the creation of a completely new alcoholic drinks category with the launch of an alcoholic soda, Crooked Beverage Co. The craft canned drink, which provides an alternative for consumers tiring of fruits ciders, gained listings in all four multiple grocers and National listings, such as Revolution Bars and Deltic, since its launch in May 2017.

Its premium range of tonics, mixers and soft drinks, Franklin & Sons, which launched in 2015, continued to prove popular with consumers in both the UK and internationally. Volume sales grew by 281%, with the ‘London’ heritage positioning of the brand leading to exports growing to 42 countries around the world (from 25).

The company, which has a portfolio of 19 brands, saw total exports for the year grow by 50%. Global Brands now distributes to 59 countries internationally.

Global Brands founder and Chairman, Steve Perez, commented: “Consumer demands and taste preferences sit at the heart of what we do and are really driving our growth to keep pace with a fast-changing market. Understanding what people want, whether that’s premium tasting mixers made using only natural ingredients or something different to sweet tasting fruit ciders, has seen us trailblaze. We created the alcoholic soda drinks category and established ourselves in the highly competitive premium tonics, mixers and soft drinks market.”

Last year saw sales of the company’s ever-popular brand VK outperform the market to achieve number one position as the best-selling RTD in the UK on trade. Volume sales grew by 20%, with VK now accounting for around a quarter of the UK’s RTD purchases.