Halls gets Proactive

Halls, the UK’s number one relief candy brand from Mondelez International, has demonstrated its market-leading position with the launch of new Halls Proactive with Vitamin C. Halls Proactive are delicious sugar-free Halls sweets with added Vitamin C to proactively support your immune system, before the onset of coughs and colds. Available in two citrus flavours – Orange and Pink Grapefruit – Halls Proactive come in a handy re-sealable bag ideal for all consumption occasions. Halls are also introducing a new ATL campaign from November, focusing on social media and in-store.