How Wholesalers Can Optimise Their Websites for Greater Customer Satisfaction

The wholesale business community is alive and well throughout the United Kingdom. Thanks to the online community and a global reach, it is now easier than ever before for firms dealing in bulk products to reach a massive client base. However, this does not necessarily signify that owners can simply sit back and wait for the profits to roll in. There are many factors which will equate to success and one of the most important involves the appearance and functionality of a website. What are some of the elements which should come into play? Are there any tips and tricks that will help to create a lasting online impression? Let’s take a brief look at the concept of multi channel ecommerce in relation to web design as well as why many wholesalers are branching out far beyond their traditional retail boundaries.

Multi-Channel Sales Opportunities: The Hub of the Virtual Wholesale Community

The main concept behind multi-channel retail marketing is straightforward. Businesses will advertise their products across numerous different platforms in order to increase exposure and return on investment. Still, we should note that this is not necessarily limited to the online community alone. Some of the most common examples of multi-channel marketing include:

  • Static web pages
  • Social media sites such as Facebook and Twitter
  • Standalone blog posts
  • Third-party distributors such as eBay and Amazon
  • Physical (real-world) sales

In other words, online sales are used to augment and enhance one’s physical presence (and vice versa). This is why the multi-channel approach is so very effective in terms of ROI. As opposed to relying upon one or two main sources of revenue generation, one’s efforts are more evenly distributed. This will often lead to a greater degree of stability and customer satisfaction.

Local Firms Embracing a Global Reach

Another pronounced benefit of multi-channel marketing is that traditional wholesalers are no longer limited to a handful of clients. In the same respect, they are not subject to geographical boundaries. The Internet now allows these businesses to adopt a truly global outlook. This is particularly relevant when we consider the value of the pound in relation to other major currencies such as the dollar and the euro. Firms can take advantage of exchange rates while simultaneously cementing their reputation as a quality bulk distributor.

Still, it can be somewhat difficult to “go it alone” when trying to manage multiple marketing channels. Partnering with third-party software providers such as Shopify is therefore a wise option. A host of intuitive tools and utilities will help to streamline the entire process while enabling owners to focus upon the bottom line. It might otherwise be quite difficult to achieve this level of in-house efficiency.

Whether referring to B2C or B2B requirements, multi-channel marketing is an invaluable asset which should be appropriately leveraged. Those who are looking to increase their profit margins or simply to obtain a greater degree of exposure will be very pleased with the results.