Introducing Coca-Cola Zero Sugar’s Mr Hadley

Coca-Cola European Partners (CCEP) is bringing back a renewed version of the heart-warming, iconic advert for Coca-Cola Zero Sugar, First Taste featuring Mr Hadley, encouraging consumers to try the drink for the first time.

The new Coca-Cola Zero Sugar TV commercial sees Coca-Cola build on its longstanding legacy of uplifting adverts, with the introduction to Mr Hadley, a resident of a retirement home, played by actor Nicolas Coster. Mr Hadley is offered a bottle of Coca-Cola Zero Sugar by one of the staff. As he tastes the drink for the first time, he wonders what else he hasn’t tried.

What follows is a series of fulfilled life dreams: telling his long-lost love Alice he’s always loved her, getting a tattoo, diving into an Olympic size pool, riding down the highway on a motorcycle, enjoying the party at a Pride Parade, then finally crowd-surfing his way through a festival crowd. The spot features Queen’s smash hit ‘I Want To Break Free’ as the soundtrack.

The original advert first ran in 2006 and has been repurposed and filmed using the same lead actor from over ten years ago, British-born American Actor Nicolas Coster (84).

The TVC runs as part of an integrated campaign with the advert launching on Monday 15th January across TV, online and cinema. The campaign will be fully supported across OOH, digital and PR to help retailers increase their sales of the zero-calorie variant.