The new ads entitled “pure glacier” capture both the purity of Isklar’s Norwegian provenance as well as its glacial roots through the notion of coldness. Each execution uses ice and its effects as the central, dramatic element.
The campaign will feature in a heavyweight TV plan in both the UK and Ireland and will be supported by digital media, 4OD which is an online catch up service and digital escalator panels across the summer.
The TV ads have been crafted in LA by well-seasoned Hollywood Director, Kyle Cooper and his renowned production house, Prologue. Kyle has worked on more than 150 film title sequences including Blades of Glory, The Incredible Hulk, Sherlock Holmes and Spiderman and is a master at bringing to life the essence of a film, and in this case, the glacial icon of Isklar Natural Mineral Water, from Norway.
Marketing Director of Isklar, Aoife Burnell-Smith comments, “This new creative campaign really captures the essence of Isklar and the tongue-in-cheek humour which subtly underlines the ads gives us a unique point of difference within a crowded and traditionally conservative category.”
For further information on Isklar please see www.isklar.no