Lower sugar Hot Chocolate

Cadbury Hot Chocolate is launching its first reduced sugar variant, allowing retailers to tap into the ongoing consumer trend of sugar reduction by offering the classic hot chocolate taste with 30% less sugar. Available in 280g jars and with no artificial sweeteners, Cadbury Hot Chocolate 30% Less Sugar is prepared by swirling into hot milk for a lower sugar hot chocolate drinking experience. The launch will be supported by out-of-home and digital marketing and will also benefit from the brand’s £1.7M total media campaign.