Lyme Bay unveils new Light Mead for on-trade

Lyme Bay Winery, makers of award winning English wines and ciders, has unveiled a brand new offering: Yore, a sparkling mead, specifically designed for the on-trade. Yore promises to be a lighter, more refreshing drink than traditional mead, yet just as flavoursome.

YoreBottle1[10]Having had enormous success with their existing traditional mead offering, Lyme Bay is now looking to provide customers with a drink that offers all the delicious flavours of honeybased wine, but in a more subtle, understated way than a typical mead.

At just 4%, Yore’s ABV is also significantly lower than traditional meads, placing it in the same category as beer, lager and cider in terms of strength. This will appeal to on-trade vendors, including pubs, bars and restaurants, particularly to those looking to offer something different to customers.

Commenting on the launch of Yore, James Lambert, Managing Director of Lyme Bay Winery, said: “Craft beers and ciders have enjoyed an enormous lift in popularity over the past few years. This is leading to a rising interest in more traditional English drinks, such as mead. Of course, mead is usually a fairly heavy drink, with intense flavours and relatively high alcohol content. Yore is an answer to a burgeoning demand for a drink that encapsulates all of the wonderful feelings and delicious flavours of traditional mead, but with the light and refreshing qualities usually associated with beer and cider.”

Yore is a handcrafted sparkling mead, produced in Devon using English honey, and bottled in beautifully designed 330ml glass bottles.

It will be available for purchase from the end of March. To place an order, visit www.lymebaywinery.co.uk or get in touch on 01297 551 355.

Tel: 01297 551 355

www.lymebaywinery.co.uk

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