Morrisons success for Bannisters’ Farm Ready Baked Potatoes

4-baked.jpgBannisters’ Farm, a new brand of frozen potato products, from the Yorkshire – based business, Farmhouse Potato Bakers Ltd, has got off to a flying start in major UK retailer, Morrisons. Sales of the Bannisters Farm signature product, 4 Ready Baked Potatoes cross cut and lightly drizzled with olive oil, are already exceeding expectations thanks to their ability to offer the traditional baked jacket potato taste in just 6 minutes.

Robert Bannister, Managing Director of Farmhouse Potato Bakers Ltd explains: “My family has been farming in the Yorkshire Wolds for over 100 years and we are passionate about good, wholesome food. We understand however that busy modern lifestyles can leave people with little or no time to cook. Our aim is to provide traditionally baked potato products, full of flavour and with nutritional value locked in, which can be stored in the freezer, taken out when needed and microwaved in minutes.”

He continues: “Oven baked jacket potatoes are a firm favourite with all ages, but they can take up to an hour to cook. Pubs and restaurants get round the problem by using our frozen baked potatoes, so we thought why not consumers too? We checked the frozen displays of our local supermarkets and realised that there was indeed a gap in the market. Despite the current popularity of food with provenance, there appeared to be very little in the freezer cabinets from businesses like ours with a strong British farming heritage.”

He concludes: “We aim to fill that gap with Bannisters’ Farm, a range of high quality, quick and healthy alternatives to chips and other fried potato products, made in Yorkshire from British grown potatoes. It’s great to see a big company such as Morrisons championing local suppliers, and we look forward to developing the range further throughout 2008.”

Farmhouse Potato Bakers Ltd is based in the East Riding of Yorkshire. For over 20 years, the family run business has been supplying the food service and retail sectors of the food industry with specialist frozen potato products including baked potatoes, roast potatoes, potato skins and mashed potatoes. The company also produces other vegetable specialities including roast parsnips, peppers and onions.

Visit the Bannisters’ Farm website for full product details:
www.bannistersfarm.com