Nutella B-Ready; bigger and better

  • After just one year in the UK market, Nutella B-Ready is already worth over £15m[1]
  • The Nutella B-Ready range is extending to include a new 10-pack variant while the Nutella B-Ready single serve will also be available in a 59p RRP price-marked pack
  • Nutella B-Ready is perfect for a mid-morning snack, containing 115 calories

Nutella B-Ready, the light and crunchy biscuit from Ferrero, entered the biscuit category with a bang last year, and is now worth over £15m[1]. Already available as a single serve or multipack of six, the brand is expanding the Nutella B-Ready range with the introduction of a 10-pack this month (RRP £2.99), to cater for larger households.

Also joining the line-up this month is a 59p RRP price-marked park (PMP) single serve format. The PMP will help retailers communicate value to customers and drive increased impulse purchases in-store.

Levi Boorer, Customer Development Director, comments: “We have had a strong first year in market with Nutella B-Ready and hope to see this success continue with the launch of our new formats. Now established in the biscuits category, Nutella B-Ready is the ideal mid-morning snack, containing 115 calories.”

“To get the most out of our different pack sizes, retailers should range Nutella B-ready single serve near till-point or within popular confectionery lines, while the multipacks should be placed in the biscuits aisle.”

To capitalise on the launch, retailers can order a full suite of POS from Ferrero’s dedicated trade hub: www.yourperfectstore.co.uk.

[1] Nielsen Scantrack, Total Coverage MAT to 25.08.18 based on Value Sales