pladis UK&I launches new McVitie’s Halloween cakes range

pladis, the global snacking company behind some the UK’s most-loved snacks, has launched a range of Halloween-themed cakes to celebrate the occasion. The range includes McVitie’s Jaffa Freaky cake bars, McVitie’s Jaffa Lemon and Slime cake bars, McVitie’s Digestives Beastly Bakes and McVitie’s Hobnobs Terrifying Toffee Apple Flapjacks.

Available now across Grocery and Convenience channels, the cake range aims is at an MRSP of £1.00.

Claire Hooper, Head of Marketing for McVitie’s Cake Company at pladis UK&I said:

“We’re thrilled to be launching our McVitie’s Halloween cake range into the cake category this September. We know consumers love this season and these four products allow us to hit three occasions -a lunchbox treat, a me-time moment and an individually wrapped cake for trick or treaters. 

We’re confident these products will give great stand out on shelf and be popular with McVitie’s fans, giving retailers a fantastic opportunity to pick up additional impulse purchases by showcasing a great Halloween range”.

Product MRSP
McVitie’s Hobnobs Terrifying Toffee Apple Flapjacks 4pk £1.00
McVitie’s Digestives Beastly Bakes 4pk £1.00
McVitie’s Jaffa Lemon & Slime cake bars 5pk £1.00
McVitie’s Jaffa Freaky cake bars 5pk £1.00