Rustlers launch hot favourites

Kepak Convenience Foods, the Hot, Quick & Tasty category champion, is launching the Rustlers Hot Naans range to tap into consumers’ growing interest in tastes from around the world.

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The range comprises Rustlers Jalfrezi Chicken and Rustlers Tikka Chicken and will be available from 7 April 2014. The products are made using chargrilled chicken and are served in a hand pulled Naan with a sachet of sauce to deliver an authentic Indian taste.

John Armstrong, Kepak’s Marketing Directors says: “The Rustlers Hot Naans range takes inspiration from Indian ready meals, the fastest growing section of the Ready Meals category*.

“Indian ready meals account for 67% of all ethnic ready meals sales and is worth £450 million*. We’ve taken the two most popular Indian flavours** and developed these tasty products to enable retailers to offer shoppers their favourite Indian flavours in a convenient hot, quick and tasty format.”

Rustlers target audience (16-34 year olds) like trying new products with 60% of them enjoying ethnic food and 50% of these eating it at least once a week, making Rustlers Hot Naans an ideal opportunity for retailers to generate incremental profits.* The products use quality ingredients to deliver a tasty and substantial eat.

Rustlers, an £80 million*** brand, is the UK’s leading hot quick & tasty product. Recent research has highlighted that 7 out of 10 consumers prefer Rustlers**** making it a must-stock for retailers.

“Retailers should stock up now to generate profits from this exciting new product range.”

* Mintel: Ethnic Foods – UK – September 2012

** Shopper data taken Oct Aug 2013 of RM ranking in Indian RMs

*** IRI 52 w/e 01.02.14

**** Independent Market Research with 322 consumers, Sept 2013. 7 out of 10 consumers prefer Rustlers to other micro burgers.

Kepak Convenience Foods

Tel: 01772 688300

www.kepaktrade.co.uk

Twitter: @kepaktrade