S.O.P. International launches new Khanum Basmati Rice

Khanum has been a long established brand for S.O.P. International Ltd and includes authentic Asian products such as vegetable ghee, butter ghee, pappadoms and coconut oil. The addition of the 5kg, 10kg & 20kg bags of basmati rice to the portfolio allows for wholesalers to offer their customers a quality product under a trusted brand.

Khanum-set[5]

Aged to perfection for 2 years in Pakistan, Khanum Basmati Rice has a distinctive aroma and, when cooked, each grain remains separate, giving a light, fluffy result. It is the perfect accompaniment to Indian curries and is used in biryani and pilaf dishes.

S.O.P. International is an importer and wholesaler of the finest Asian and Oriental foods. S.O.P. was established in 1971 as a packer and processor of edible oils based in Runcorn, Cheshire. It moved its head office to Hertford in 2003 from where it started to import and distribute a wide range of Oriental and Asian Foods.

Today the company offers a range of products including butter and vegetable ghee, fish sauce, rice, canned fruits and an assortment of pickles, pastes and chutneys to name but a few. Brand strength and awareness is supported through various point of sale materials and advertising campaigns in order to better promote products through wholesalers, retailers and manufacturers.

SOP offers a countrywide distribution service and our minimum order quantity starts at just a pallet which can be made up of mixed products. We pride ourselves on not only being stockists of many leading family brands familiar to most Indian, Thai, Chinese and Malaysian households but also on the competitive prices we can offer our customers as a result of bulk importing.

Our specialist knowledge enables us to source the highest quality products from approved suppliers throughout the Far East and our experienced and energetic team is committed to providing a level of service that exceeds our customer’s expectations.

Tel: 01992 584 466

www.sopinternational.com