Grab a bag and go – for time hungry consumers the new ReadiBake Mini-Bite Grab Bag is the ideal way to buy the latest snack sensation, ReadiBake Mini-Bites. In no time at all consumers can pick up a lunch time treat, an indulgent elevenses to share with friends and work mates, or a little treat for the kids on the way home from school.
For all types of retailers this offers a quick multi-pack sales opportunity that can be repeated time and time again. Ready filled with single sort Mini-Bites or a selection of Rocky Road, shortbread, flapjack and chocolate brownie Mini-Bites, consumers will love this ‘no wait’, ‘self serve’ option that is quick, simple and easy to carry – especially at busy early morning or lunch times when time is of the essence.
And it couldn’t be simpler for retailers/bakers/ food outlets as ReadiBake Mini-Bites require no baking; simply thaw and serve. There’s no wastage, just bags of profits… as ReadiBake Mini-Bite sweet treat bags are free, upon request, with each order of Mini-Bites from CSM United Kingdom.
Alternatively, the attractive Mini-Bite bag can be used in a pick and mix offering that allows the consumer to select their favourite Mini-Bites or taste test new varieties. Made using premium recipes containing butter for best flavour and eating quality ReadiBake Mini-Bites are just so moreish – more milk chocolate, more cherries and sultanas and more mini marshmallows in the Rocky Road variety; more rich dark cocoa and loads of chocolate in the Brownies and more buttery taste in the Shortbread and Flapjack varieties!
Appealing to both children and adults and by meeting the diverse demands of today’s consumer, including portion control for guilt free indulgence, food sharing potential and wide consumer choice, the mini bite category shows an annual market growth of 12%* by value. As 51% of the UK population are now buying into the mini bite category it is clear that there is profit potential in this developing category.
So go on, grab a bag and get to grips with new snack eating opportunities.
*Date source: Kantar Worldpanel (formerly TNS) 52we 24 Jan 2010
CSM (United Kingdom) Limited
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