The flavoured milk market is now worth an incredible £153 million; a 7% growth over the last year*. Retailers can capitalise on this consistently growing category in 2010 by ensuring they stock a good selection of the best sellers.
Mars Consumer Drinks offers easily recognisable brand favourites. MARS REFUEL and GALAXY stand out in the chiller aisle along with a whole host of other MARS brands. To support the complete range, Mars Consumer Drinks will be increasing its above the line support for its range of flavoured milk drinks next year, including significant television advertising.
Michelle Frost, marketing manager at Mars Consumer Drinks, says: “Consumers continue to enjoy our fantastic range of flavoured milk drinks. This popularity and recognisable brand names give retailers an opportunity to maximise sales in this market.”
For retailers looking to explore the flavoured milk market, Mars Consumer Drinks provides a quality range of products. The range includes MARS REFUEL, MARS REFUEL extra choc, GALAXY, BOUNTY, MALTESERS, MARS thick shake, GALAXY thick shake and MALTESERS super thick shake, TWIX super thick shake and M&Ms super thick shake.
* Source: Neilsen Data The 52 week data to 28th November 2009
Mars Consumer Drinks