Twinings experienced a robust Christmas period with an increase in volume (kg) of 1.2% across its range and for Speciality black teas specifically, sales rose by 1%* compared to the same period in 2007.
“Although the economic landscape is certainly challenging, we’re finding that consumers are still willing to pay for quality,” says Jon Jenkins, Twinings General Manager. “Two million UK households purchase from our extensive range of premium teas every month, choosing from our speciality black teas, infusions – and also green and white teas – which traditionally always perform well at the beginning of the year when consumers are keen to kick-start a healthier eating regime.
“As category leaders we continue to invest in growing the category by giving enticing reasons to buy, driven through the Twinings brand. For example we have recently launched a new Green & Ginger tea, a range of light and delicate Green teas, together with a seasonal Limited Edition Infusion of Winter Spice – bringing taste and differentiation to the category. In addition we are working on an exciting new advertising campaign which will roll out from March 2009, giving further boost to the category and Twinings,” explains Jenkins.
*TNS Grocery Multiples 4 w/e 03.01.09
For more information call 01264 348181 or visit www.twinings.co.uk