VK revamps

The fastest growing traditional RTD in the off-trade, VK is taking its bestselling mixed pack to the next level by revamping the design. The pack also now includes the newest flavour, VK Watermelon, launched after a crowd sourcing campaign to find a new variant. The VK mixed pack is outperforming competitors, +18% in value and +19% in volume.. The mixed pack has the best ROS] of all RTD ten packs, adding almost £2million to the category last year. 2019 marks the brand’s 20th anniversary, with a huge multi-channel campaign kicking off in May.