Walkers introduces new Fusions range

Walkers is introducing a new Fusions variation to its popular Oven Baked range to bring a light and crispy potato snack bursting with flavour to shoppers. The new snack is made with real ingredients that are baked in and topped with a fusion of irresistible flavours targeting those looking for a mouth-watering taste experience. The portfolio offers the recognisable oven baked taste, which has 50% less fat in three multidimensional fusion flavours: Thai Chilli & Lime, Spicy Tomato & Herbs and Cheddar & Red Pepper. All three flavours are available in multipacks with the latter two also available in a single serve format.

Targeting shoppers looking for alternative snack choices that deliver a double taste sensation, the oven baked crisps contain 50% less fat than standard potato crisps thanks to the method of cooking. The Fusions line-up offers topical seasoning and more unusual flavour combinations with herbs and spices baked into the crisp. Oven Baked Fusions have been created to appeal to a new audience as well as existing fans and performed impressively in consumer testing as a strong, extremely tasty concept with attention grabbing packaging.

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