Applying a WKD twist to a trend which has had something of a transformational effect on modern drinking, brand owner SHS Drinks is to launch WKD Dark Fruit. Available in early spring, this permanent addition to the WKD range harnesses the power of the easily understood ‘dark fruit’ concept and delivers it to an RTD audience. The new variant will build on what was a hugely successful 2019 for WKD, with brand volumes in the convenience sector growing over 18%. Aligned to existing brand variants in terms of ABV, retail pricing, and bottle sizes (i.e. 4% ABV, 275ml and 700ml), WKD Dark Fruit will generate further momentum for the UK’s No.1 RTD, growing the category and building incremental sales for stockists.
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