The growing awareness and epidemic of plastic pollution has resulted in an increasing number of consumers requesting alternatives to plastic bottles. Water Works place as much emphasis on their purpose as on their products, and with the launch of their carton water, they hope to educate consumers and empower them to make a positive change.

Ashil Vaghela says: “Drinking tap water or carrying around refillable bottles should always be encouraged, but there will always be a place for the convenience of packaged water. By offering a more eco-friendly option like Water Works, retailers stand to benefit from a halo effect of positive consumer perception.”

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