To celebrate the return of Straight Outta Crumpton to screens this spring, Aston Manor Cider is launching a Retailer competition, offering the chance for one lucky store to win a grand prize.
The prize package will include a Crumpton Oaks branded chiller worth over £2,000, along with stock of the UK’s number one value apple cider brand1.
To be in with a chance of winning, Retailers and Wholesalers need to purchase a qualifying case of Crumpton Oaks cider, including PMP, plain and PET bottles, and upload a valid invoice to win.crumptonoaks.com before 30th June. To further incentivise entrants, there are no limits on entries with one invoice per entry permitted*.
The market leader brand says the competition is worthwhile for any retailers and wholesalers looking to boost cider sales with the help of Crumpton Oaks, which looks to offer more affordability to customers without trading down on quality. This is especially important given that the rising prices of food and drink is the top concern for almost half (49%) of shoppers2, with 94% of consumers stating they would consider switching to a cheaper alternative3. Therefore, it is no surprise that value cider is growing (3%) ahead of mainstream ciders (1.42%)4. Notably, Crumpton Oaks is growing at an impressive rate of 10.8%5.
The Crumpton Oaks four pack pint cans variant provides further reassurance that shoppers are not being overcharged with its price marked packaging6.
The competition coincides with the return of Aston Manor’s highly successful advertising campaign, Straight Outta Crumpton, which is a play on N.W.A’s ‘Straight Outta Compton’ hit. It sees Aston Manor bring to life the world of cider through the lens of hip-hop, from break dancers and low riders to golden mouth grills, and DJ decks. Returning to screens for the third year in a row from May until July, the campaign signals the perfect opportunity for Retailers and Wholesalers to stock up on Crumpton Oaks.
Katie Walker, Brand Manager at Aston Manor Cider, said: “We’re excited to be running a new competition, giving retailers and wholesalers the chance to win a fully stocked branded chiller. Not only is it a great way to bolster brand awareness, but it also allows us to continue giving back to businesses during challenging times and show our support for the industry.
“Crumpton Oaks is an iconic and well-loved brand made from bittersweet apples blended with the juice from crisp dessert apples to achieve a mighty refreshing taste. Achieving silver at the World Cider Awards, its bold flavour profile has generated strong consumer appeal; therefore, by stocking Crumpton Oaks, Retailers can expect to see an uplift in their sales. Not to mention, Crumpton Oaks contains 5% ABV, making it a preferential choice for those Retailers whose sales may be restricted due to high strength laws.
“We’re looking forward to seeing our Straight Outta Crumpton campaign return to screens once again. It’s fun, it’s playful, and it resonates with a lot of people, including those who remember the release of the 1988 hit and those who recall the hit playing in their homes while growing up.”
A truly mighty find that offers ultimate refreshment, Crumpton Oaks Apple Cider is available in wholesalers, convenience stores and supermarkets.
For more information, please visit: http://www.crumptonoaks.co.uk/
*T&Cs apply: www.WIN-crumptonoaks.co.uk
1Nielsen, Volume (HL’s), GB Impulse to 30.12.2023
2Levercliff Consumer Tracking Survey, Q1 2023
3Consumer cost of living research, Levercliff Q2 2023
4TWC Cider, Category Performance by Value, MAT to 25.02.24
5TWC, Cider, Value Change, MAT to 25.02.24
6DCS group Insight, February 2023
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