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Valued at more than £3.2bn[1], the UK burger market is undoubtedly big business. Big business means big expectation, with two out of three burger consumers saying they would be disappointed if their burger wasn’t in a gourmet bun[2].  With this in mind Americana’s Burger Board has launched the ultimate foodservice burger handbook – The Gourmet Burger Guide – to help operators grow their sales and satisfy their customers, by premiumising their menu selection and trading up to gourmet.

A tangible reference tool, The Gourmet Burger Guide is available to download here and is bursting with relevant advice such as ‘how to take plant based burgers to the next level of gourmet’, industry data and news on the hottest burger trends including the latest food fusions and mash ups as well as recipe inspiration.

In an increasingly competitive market, The Gourmet Burger guide offers hints and tips on how to elevate an out of home burger menu. How tapping into the latest trends can set outlets apart from the competition, and how premiumisation should be the underpinning factor for every burger on every menu.

Kate Sykes, Marketing Manager, Lantmännen Unibake UK comments: “We’re excited to be launching our brand new Gourmet Burger Guide which is packed full of inspiration and insight from our expert Americana Burger Board which includes Simon Dukes aka Burger Lad.

“We’re committed to supporting operators and to get the very best from a burger menu, and with 84% of burger consumers seeing a quality bun as a key characteristic of a gourmet burger offering[3], trading up is essential.

“Through The Gourmet Burger Guide we want to work collaboratively with outlets to help ensure that a consumer out of home burger experience that is the very best it can be”.

[1] MCA Bakery & Sandwich Tracker 2018

[2] Opeepl Feb 2019

[3] Opeepl Feb 2019

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