Following Aunt Bessie’s recently launched Bring out the Bessie in You campaign, showing how easy it is to enjoy a roast any time of the week, the brand is launching four new products, aimed at providing everyday meal inspiration. Two new roast dinner products, Chantenay Carrots & Parsnips and Yorkshire Bases, provide a premium finish and give fresh alternatives to the typical Sunday roast. As the UK’s fastest-growing frozen chip brand, Aunt Bessie’s is also adding to its frozen potato portfolio with two new products, Lightly Seasoned Wedges and French Fries.

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