Batchelors is supporting wholesale and convenience retailers with the introduction of new 89p price-marked packs (PMPs) across its popular Super Noodle and Pasta pots range. Rolling into market this September, the packs will feature an 89p recommended retail price-marked flash to support retailers who are looking to display great value credentials when shoppers are becoming increasingly price savvy in the current climate.
In this testing time for consumers, value for money is the strongest indicator that a shopper will recommend a store[1], therefore this presents an opportunity for retailers in the convenience sector to appeal to a wider demographic by offering great value, particularly with 80% of shoppers using a variety of shopping techniques to cut back on costs and save money[2].
Courtney Lewis, Customer Director for independent, convenience and wholesale at Premier Foods, comments: “With the cost-of-living crisis forcing consumers to be even more savvy when shopping, offering value and delivering a strong, engaging message that provides shoppers with ‘value-confidence’ is more important than ever.
“We expect our new price-marked packs to help retailers drive sales by engaging shoppers through a strong value message on-shelf which in turn will help convert more impulse purchases and increase basket spend. By having a value price point captured on the pack we have also made this simple for Retailers to execute.
“We see these price-marked packs providing significant added value throughout the convenience supply chain. By stimulating increased purchase volume from consumers, we expect that retailers will sell through more volume, resulting in increased sales for them, and in turn, for wholesalers.”
To make the most of the PMP opportunity, retailers should also endeavour to implement industry best-practice wherever possible when it comes to communicating the value on offer instore:
- Visibility – The key to communicating value with shoppers is to firstly ensure RRP PMPs are highly visible.
- Display Try to capture the attention of shoppers by merchandising Batchelors pots in areas with high foot traffic like the front of the store, on promotional ends or near to a hot water point or coffee machine.
- Social media – To increase prominence further, retailers can also utilise social media assets to make their customers aware of the Batchelors RRP PMPs they have in their stores.”
For more information about how to make the most of your quick meals and snacks sales, visit www.grocerypartners.co.uk.
[1] Lumina Intelligence July 2021
[2] PF AAA research – 200 convenience shoppers, views on promotions in convenience stores. Sept 2022
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