Natural energy drink Brain Füd today announces its relaunch with a brand new format – 100% recyclable Tetra Paks. Moving to the new 330ml units from its previous plastic bottles, the range’s three flavours will be available from October through Ocado, Amazon and MuscleFood as well as food service outlets at key sites across the UK for £1.85.
The move to Tetra is focused on a move away from single use plastic towards a format which is 100% recyclable and uses sustainably-sourced paperboard. Unlike most aluminium cans, Tetra Pak enables drinkers to re-seal – which, coupled with the brand’s presence as the only non-carbonated energy drink on the market, broadens the drinking occasions for Brain Füd to include workout sessions and sporting activity.
Founded by Philip Udeh, who created the drink after struggling with chronic fatigue caused by sickle cell disease, Brain Füd is a smarter energy drink for health-conscious consumers who want a healthy, refreshing alternative to coffee, Coke and sugary energy drinks. With its cheeky “No monsters. No bull” tagline taking a playful swipe at its competitors, many of which are laden with artificial ingredients, preservatives and added sugar, Brain Füd provides a natural and hydrating boost to energy levels, brain power and muscle function.
Brain Füd is available in three flavours – Pineapple & Ginger, Berry & Coconut and Citrus & Mint – each containing functional vitamins and minerals that help to combat tiredness and fatigue.
Philip Udeh commented: “Our move to Tetra Pak means that we’re not just smarter and cleaner than your average energy drink, but that Brain Füd can be enjoyed during active occasions, unlike so many other energy drinks in their aluminium cans. Whether at your desk, on the run or having fun – Brain Füd provides a fruity, refreshing way to be at your best, naturally.”