Arriving in time for the festive season, is the return of the top performing festive limited edition, J₂O Glitterberry. The blend of grape, cherry and winter spices with edible gold glitter is a seasonal favourite, performing well year on year in the lead up to Christmas, with J₂O Glitterberry volume sales up 3.9%.
With 63% of shoppers wanting more ideas and inspiration to make Christmas feel more special, J₂O Glitterberry is perfectly placed to prove that your seasonal soft drink offering can be a source of excitement over the festive period.
The adult appeal and premium flavours also provides a perfect alternative for customers looking to reduce alcohol consumption, and as J₂O is the UK’s number one adult soft drink, J₂O Glitterberry will become even more prevalent in these uncertain times as consumers turn to trusted, well-known brands, that they feel confident in.
Phil Sanders, Out of Home Commercial Director at Britvic commented, “J₂O Glitterberry is a popular choice around the festive season and is well established within the adult soft drinks segment. Stocking this limited-edition flavour presents an opportunity for consumers who are looking for something a little special, while growing the adult category for retailers, with penetration up 7.5% YoY in the 12 weeks of Christmas.”
The launch will also be supported by the return of Mojo, the cheeky alpaca, who will be everywhere, with an outdoor and digital campaign which will reach over 19.2m people over winter.
 Nielsen Scantrack, Total coverage, Volume % Chg, 12 w/e to 28th Dec 2019
 SAVVY SHOPPER PANEL MAY 2020
 Nielsen Scantrack, Total Coverage, Values Sales – Adult Socialising (as defined by Britvic), MAT to 25.01.20
 Kantar WPO, Take Home Panel, Penetration % Chg vs YA, 12 w/e to 29th Dec 19
 M/Six media planning tool eTelmar Media Planner Touchpoints 2019 survey, September 2020