Arriving in time for the festive season, is the return of the top performing festive limited edition, J₂O Glitterberry. The blend of grape, cherry and winter spices with edible gold glitter is a seasonal favourite, performing well year on year in the lead up to Christmas, with J₂O Glitterberry volume sales up 3.9%[1].
With 63% of shoppers wanting more ideas and inspiration to make Christmas feel more special,[2] J₂O Glitterberry is perfectly placed to prove that your seasonal soft drink offering can be a source of excitement over the festive period.
The adult appeal and premium flavours also provides a perfect alternative for customers looking to reduce alcohol consumption, and as J₂O is the UK’s number one adult soft drink,[3] J₂O Glitterberry will become even more prevalent in these uncertain times as consumers turn to trusted, well-known brands, that they feel confident in.
Phil Sanders, Out of Home Commercial Director at Britvic commented, “J₂O Glitterberry is a popular choice around the festive season and is well established within the adult soft drinks segment. Stocking this limited-edition flavour presents an opportunity for consumers who are looking for something a little special, while growing the adult category for retailers, with penetration up 7.5% YoY in the 12 weeks of Christmas[4].”
The launch will also be supported by the return of Mojo, the cheeky alpaca, who will be everywhere, with an outdoor and digital campaign which will reach over 19.2m[5] people over winter.
[1] Nielsen Scantrack, Total coverage, Volume % Chg, 12 w/e to 28th Dec 2019
[2] SAVVY SHOPPER PANEL MAY 2020
[3] Nielsen Scantrack, Total Coverage, Values Sales – Adult Socialising (as defined by Britvic), MAT to 25.01.20
[4] Kantar WPO, Take Home Panel, Penetration % Chg vs YA, 12 w/e to 29th Dec 19
[5] M/Six media planning tool eTelmar Media Planner Touchpoints 2019 survey, September 2020
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