Buster, the plughole care brand, which is driving growth in the Plughole Care category , has been further developed and enhanced by manufacturer Challs International. Buster’s packaging has been refreshed with striking 360 degree designs, and with new messages to improve understanding of each of the four unblocking and treatment products.
Buster is the only brand of plughole unblockers and treatments to increase sales in 2008, recording a massive 18% growth in sales turnover (TNS) and increasing its shelf space in major retailers. It now dominates the Draincare category with 33% market share.
Louise Perry, Buster Brand Manager, says: “The new developments with the Buster brand reinforce everything that’s great about the products. The striking 360 degree design packs hit home the specific purpose of each product, because kitchen and bathroom plugholes have different needs.”
The Buster Range
The Buster range of plughole unblockers and treatments are the only products on the market to tackle the different needs of kitchen and bathroom sinks. Use Buster Kitchen Plughole Unblocker to blast away food and fat debris in your kitchen plughole. It will clear your blockages and with regular use will prevent build up. For perfect kitchen plugholes treat with Buster Kitchen Plughole & Sink Treatment. It will kill germs and odours, remove sink stains and leave your plughole fresh and fragrant.
In the bathroom, use Buster Bathroom Plughole Unblocker – the only product on the market made to dissolve the hair and soap build up in shower and bath drains and with regular use will keeping them flowing freely. For sparkling, germ and odour-free plugholes in your shower and bath, treat with Buster Bathroom Plughole & Sink Treatment and be delighted by its fresh fragrance of rose and camphor.
PULLING THE PLUG ON BAD SANITATION
Challs International, the UK manufacturer of the Buster brand, are delighted have brought Oxfam on board to help support National Plughole Week 2009 (20th-27th July). This is the third annual campaign, which aims to raise awareness of poor sanitation in developing countries, where every day 4,000 children die of diarrhoea caused by dirty water.
Throughout June and July, in the build up to National Plughole Week, Buster the caring brand of plughole cleaner, will donate over £8,000 for Oxfam through a donation of five pence for every product sold. The vital funds raised will pay for water filters and essential hygiene kits in countries where unclean water claims many lives.
So why not splash out and help Buster raise further funds to support the campaign to pull the plug on poor sanitation? Simply visit the Plughole Week website at www.plugholesneedlovetoo.com/plugholeweek or you can donate at www.justiving.com/plugholeweekwithoxfam where a donation of just £2.50 could buy an Oxfam bucket that will keep a family’s water clean and safe to drink.
Louise Perry continued: “2008 was a phenomenal year for Buster and 2009 will be even better, with the highlight of our marketing being our National Plughole Week in July. The aim is to get people thinking about their domestic plugholes and how fortunate they are with sanitation in the UK, compared to conditions in developing countries. Buster is a caring brand and our link with Oxfam means we will be helping to save many lives.”
Mark Evans, Oxfam’s Business Development Officer, added: “We are very grateful for the support that Challs International has provided to us, which is helping us to deliver lifesaving work to some of the world’s poorest people.”
Oxfam is a Registered Charity Number 202918.
Call Challs International on 0870 6030420 or visit www.plugholesneedlovetoo.com
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