The nation’s favourite chocolate and the world’s number one biscuit is driving sales with a new £1 PMP for Cadbury Dairy Milk Oreo Sandwich. Global power-brand Cadbury Dairy Milk Oreo is worth £48m here and is continuing to grow from strength to strength. The award winning Cadbury Dairy Milk Oreo Sandwich has already achieved £3.2m of RSV sales since its launch in February 2018 and the new PMP format aims to build on this success.

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