The world’s number one multivitamin brand[1], Centrum, has unveiled a modernised pack design across its portfolio to improve on-pack communication of its benefits as well as helping to aid in-store navigation for shoppers. A new Centrum logo will tie together the updated brand identity, enhancing its appeal and memorability to consumers. The logo will sit alongside new iconography, typography and free-from credentials, adding a cohesive look to the Centrum range, while ensuring the product benefits for each product is recognisable to shoppers on shelves.
With more than 40 years of nutritional expertise, Centrum has established its expertise in offering a multivitamin range that provides tailored ingredients within its products to support not only adults’ health2 but children’s growth and development3 too. However, with so many different products on the shelf, the Centrum refresh sets out to make it easier for shoppers to navigate the vast vitamins aisle with more eye-catching packaging.
Monica Michalopoulou, GBI Marketing Director, Haleon, said: “Centrum is recognised as the number one multivitamin brand in the world1, with more than 40 years of nutritional expertise. This refresh will ensure our product benefits will stand out to shoppers, with the more modern design appealing to consumers and helping to drive shelf recognition. By updating the Centrum look, we’re making it easier for shoppers to navigate the vast multivitamin aisle so they can always find the right product for their needs.”
The new Centrum packaging will be available in grocery, wholesale, pharmacy as well as being available online from December 2023.
[1] Based on worldwide value sales of the Centrum range. For verification, please contact mystory.gb@haleon.com
2 All Centrum products contain vitamin D which contributes to the normal function of the immune system.
3 All Centrum Kids products contain vitamin D which contributes to the maintenance of normal teeth and bones.
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