The launch of Confex Savings Club powered by Jisp at the Confex annual trade show on 20th March 2024 has been hailed a resounding success by Jisp and Confex. Visiting wholesalers also celebrated the delivery of a wholesale specific loyalty platform that will help them grow their businesses.
The platform is seen by many Confex members as essential in helping them compete with wholesale groups such as Booker. Over the course of the day, the number of wholesalers registering for the service exceeded expectations and saw Jisp beat its recruitment target for the launch event.
Confex Savings Club offers more value than other industry-leading loyalty programs. Wholesalers can offer customers fantastic savings and rewards that drive loyalty while earning them extra through a supplier revenue share.
Customers of participating Confex members save and earn money, simply by redeeming product vouchers at their Confex wholesaler, and brands can reach retailers through special promotions while receiving data and insights about who is shopping their products.
Strong interest in the platform from foodservice wholesalers was a welcome development leading Jisp to begin work on expanding the solution to cater for foodservice wholesalers and their customers.
“The official launch of Confex Savings Club powered by Jisp at the Confex Trade Show was a milestone moment for us,” said Jisp managing director, Ilann Hepworth. “We were able to introduce the platform to wholesalers and brands and their interest and appreciation of it proved our thinking was correct.
“The wholesale market is ready for a loyalty platform of its own and in fact needed it to help wholesalers compete in the marketplace. That much has been clear from the number of wholesalers we registered at the event and we’re already scheduling visits to wholesalers around the country to get them ready to launch Confex Savings Club in their businesses.”
To generate further engagement Jisp ran a special Scan & Win competition alongside its wholesale offering with hundreds of delegates taking part for the chance to win up to £900 and a two-night break to Paris, with dinner and a show at the world-famous Moulin Rouge.
Scan & Win connects brands with potential customers anywhere through an entirely digital, online experience requiring no downloads or special packaging and relying purely on the scanning of a barcode to activate users.
While developed initially to activate shoppers and convert browsers to buyers, the success of Scan & Win at the Confex Trade Show led to a number of events agencies speaking to Jisp about the technology’s ability to engage visitors in a variety of event and exhibition spaces.
“What we saw with Scan & Win is that while it works brilliantly to activate consumers digitally and drive them to visit physical retail locations to scan a product, in an events environment it also delivers a chance to inject theatre and excitement,” added Ilann Hepworth. “Visitors get a winning experience while the promoting company or venue learns more about who has attended and can remarket to them after the event.”
Hundreds took part and won cash prizes, many of which were donated to charity, while the grand prize of a two-night trip to Paris with dinner and a show at the Moulin Rouge was won by Epicurium Ltd’s Ben McKechnie.
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