• Eye-catching new branding across 100-strong retail and foodservice range
  • New catalogue, website and social channels offer inspiration for delis, caterers and shoppers with an #AppetiteForAdventure
  • Available to order from RH Amar now

Fine food specialist Cooks&Co is unveiling a colourful new look across its range of delicious ambient ingredients for Spring 2020.  The bold new designs help to showcase the array of ingredients designed to inspire both amateur chefs and kitchen connoisseurs.

Rolling out now, packs across the brand’s 100-strong range of antipasti, oils & vinegars, mushrooms, canned goods and meal solutions, feature even stronger product photography to highlight the exquisite ingredients within.

With the majority of the range now approved by the Vegan or Vegetarian Society, Cooks&Co will also make it easier for shoppers and caterers to embrace a plant-based diet.

There are also new additions to the line-up for 2020 including a handy combination of Roasted Red and Yellow Peppers (RRP: £2.39, 460g jar) and Roasted Red Pepper Strips (RRP: £1.59, 300g jar).

A new catering jar of Vegan Green Pesto (1.1kg) and a handy 400g can of vegan-friendly meat replacement Young Green Jackfruit also debut to help both retailers and caterers delve deeper into the demand for plant-based dishes and ingredients.

To tempt food lovers to explore new dishes recipe inspiration is offered via a new-look website @ www.cooksandco.co.uk. And a newly launched Instagram channel will aim to tantalise taste buds and get shoppers, retailers and caterers adding a depth of flavour to any course or occasion.

Featured recipes across all channels include Mac ‘n’ Cheese with Dried Mushrooms, on-trend Jackfruit Burgers, Harissa Dip and Red Pepper Baked Frittata, whilst meat- and fish-based menu inspiration includes Greek Meatballs with Roasted Red Peppers; Anchovy, Garlic and Chilli Pasta; and Sticky Mango Chicken Wings.

“Our new look and #AppetiteForAdventure campaign will drive awareness around authenticity and quality by tapping into natural cooking moments that appeal and inspire our target audience. And our exciting programme of recipe innovation will inspire our customers and consumers to be bold, daring and creative with Cooks&Co,” explains Anne-Marie Cannon, Senior Brand Manager for Cooks&Co at brand owner and distributor RH Amar.

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