Britain’s leading retailer for alcohol free drinks ‘Dry Drinker’ this week announces its concentrated expansion into wholesale with the launch of its new trade focused site that will offer next day delivery.

The Dry Drinker has, until now, been a consumer-facing site and has seen high levels of growth over the last couple of years – notably since the lockdown began a year ago. The expansion into wholesale comes as owner, Stuart Elkington, has seen huge demand for the alcohol free sector and has been regularly contacted by trade businesses that struggle to meet the growing demand for quality, alcohol free alternatives.

Elkington comments: ” I’ve seen first hand how consumer preference has changed. People now expect alcohol free choices and yet, very often, there isn’t the choice available in cafes, bars, restaurants, clubs, etc. and on the other hand we’ve had many independent trade establishments contacting us because they want to offer better, more interesting alcohol free alternatives but they don’t know where to start!  I see the demand from both sides. We already have the supply chain in place and can handle orders no matter how large or small – so opening up the business in this direction is a natural progression for us.

Businesses can take advantage of Dry Drinker’s quick and user-friendly business model that puts huge emphasis on customer service and stocks a huge range of quality beers, craft and world beers, critically acclaimed wines, premium sparkling wines, spirits, RTD cocktails, cider, etc. that have already been road-tested and given the thumbs up by its loyal customer base. However, the promise of next day delivery – delivering six days a week up to 5 p.m., a ‘no minimum or maximum order’ philosophy and an ‘order more – pay less’ scheme in place should see it land in a positive fashion.

Low and no (as it’s affectionately being called) alcohol alternatives now make up 1.3% of the total beverage alcohol market in the UK. “The last year has been one hell of a journey but it was really interesting to see how so many people opted to drink less and the trade will need to keep up with the shift once it fully reopens.” Elkington continues. “We’re really looking forward to working more with the trade side of hospitality to share our knowledge and showcase just how innovative the no and low sector has become.”

For interest follow:

Comments are closed.


To use this website, you must be aged 18 years or over
* by clicking above, I agree that I am over 18 years of age
Get Wholesale Manager delivered to your inbox for FREE
Join over 15k subscribers