steak_bars.jpgRetailers can capitalise on the booming demand for snacks to be enjoyed at home by stocking Jack Link’s, the world’s best-selling meat snacks brand. Launched in the UK just five years ago, the Jack Link’s range has been quick to establish itself as a quality, everyday alternative to traditional savoury snacks. The range appeals to health conscious consumers not just because of its great taste, but also because it offers a substantial snack that is low in fat, high in protein and comes in a wide range of pack formats and sizes.

The search for more profitable FMCG in the on-trade, as well as an interesting profit contributor in hotel mini bars or an alternative snack in cinemas and gyms, will bring future growth and trade focus on Jack Link’s products.

“Snacking is an integral part of the big night in, whether it’s at home watching a movie, or just relaxing with family or friends. By stocking Jack Link’s, retailers can benefit from fast-growing consumer demand for new, healthier snacking options that enable people to enjoy their favourite foods in convenient formats,” says Jack Link’s Managing Director Michael Ollerup.

Jack Link’s enables retailers to meet the demand for healthier snacking alternatives and still generate high margin returns from a premium range of quality, ready to eat meat snacks.

In 2008 a wider choice of new and exciting product launches will accelerate growth of the Jack Link’s range, and of the UK meat snacks category, and introduce innovative product combinations that are unavailable in the UK currently.

Jack Link’s will be supporting its new product development programme with a high profile advertising and public relations campaign, to introduce many more consumers to the UK’s largest and most widely available range of meat snacks.

Jack Link’s current product range comprises four 25g and 100g beef jerky variants – original, peppered, teriyaki and sweet and hot and three flavours of beef steak nuggets in 25g and 100g packs in original, peppered, and teriyaki.

The UK’s first ready to eat Steak Bar from Jack Link’s adds even more choice to the growing meat snacks category. The 25g bar is available in three flavours – BBQ, teriyaki and peppered and offers consumers another convenient and healthy snacking option.

Jack Link’s UK Ltd
Tel: 01604 499 899

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