Premium botanical beverages brand Fentimans has launched a new advertising campaign centred on London to attract a new younger audience. The campaign focuses on the superior flavour packed into every bottle of botanically brewed Fentimans drinks. The ads features on the London Underground, prime roadside outdoor sites and key rail interchange stations. The campaign is supported by digital, sampling and experiential activity. The new campaign climaxes an outstanding year for Fentimans, kickstarted by a £1.2m brand revamp followed by the successful introduction of innovative new flavours.