For the first time in the brand’s 156-year history, Fisherman’s Friend will be introducing price marked packs (PMP) to cash & carries and the wholesale trade this September.
With one in three shoppers reassured that price marked packs give them a fair deal[1], the launch is in line with the biggest sales period for Fisherman’s Friend as part of the brand’s promotional activity, with the aim to boost sales, brand loyalty and footfall.
At 80p per sachet, the price marked packs will be available on Fisherman’s Friend’s hero Original Extra Strong variant, the best-seller in the 10-strong range which accounts for 62% of the brand’s sales[2].
“We’re delighted that for the first time ever, Fisherman’s Friend will be introducing price marked packs in our best-selling SKU to help wholesalers and retailers to drive sales this winter,” explains Jon R White, Regional Business Manager for Fisherman’s Friend in the UK.
“Launched into the cash & carries and wholesale trade, the packs will be produced on a limited print run, so we would urge wholesalers to get their orders in ahead of the cold and flu season as when they’re gone, they’re gone.
“The impulse and convenience channels have contributed 28% of all sales so far this year for Fisherman’s Friend[3] and it’s a channel we value highly. We’re looking forward to continuing to support the channel with the launch of our price marked packs, and strongly urge retailers to make the most of this exclusive sales opportunity as we enter the annual cold and flu season.”
[1] DCS Group, Retail Express 13th July 2021, pg28
[2] Ceuta Healthcare ex-factory value sales Jul 2020-Jun 2021
[3] Ceuta Healthcare ex-factory value sales Jan-Jun 2021
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