Florette, the UK’s No. 1 Salad brand[1], is giving away 50 prizes of £500 this Christmas.
The on-pack promotion appears on Florette’s best-selling Classic Crispy and Mixed SKUs which have had their annual festive makeover to become ‘Father Crispy’ and ‘Have a Holly, Jolly Mixed-mas’.
The promotion appears on the 450g catering packs available in the wholesale channel from 13th November to the end of December.
Martin Purdy Commercial & Marketing Director at Florette says, “Whilst salad is synonymous with summer, it does enjoy a second peak in the run up to Christmas as consumers prepare for the festivities.
“With the cost-of-living still impacting so many, we wanted to add a little festive cheer with our eye-catching new packs and chance to win a sizeable cash prize in the run up to the holidays.”
FESTIVE PACKS:
Classic Crispy: A strong mix of vibrant red radicchio, delicate lambs lettuce and crispy frisée makes up the family favourite ‘Classic Crispy’ which will transform into ‘Father Crispy’ just in time for the holidays. 450g, case size 6.
Mixed: Florette’s versatile mild mix of iceberg, frisée, radicchio and lollo rosso, will become ‘Have a Holly, Jolly Mixed-mas’, offering shoppers a chance to infuse festive spirit into their meal times. 450g, case size 6.
[1] Nielsen Scantrack and Kantar Leafy Salads Value 52 we to 05.08.23
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