FUNKIN COCKTAILS, the UK’s number one fruit purée and cocktail mixer company is supporting its recently launched Nitro Canned Cocktails with a £1 million nationwide advertising campaign, its largest investment in the brand’s 20 year history.
Kicking off on 17th July and running until September, the out of home and digital campaign is targeted at consumer’s on-the-go and will feature across static 6 sheets at all major railway stations, roadside and taxi’s and on social media channels. The campaign will be seen by 7.2 million 25-44 year olds.
“The launch of Funkin Nitro Canned Cocktails is another step towards us democratising cocktails for the nation,” explains Ben Anderson, Marketing Director at FUNKIN COCKTAILS. “Canned cocktails have notoriously been of poor quality and our flavour expertise, cocktail knowledge and nitro technology means we are bringing the best tasting, best looking cocktails to consumers no matter where they are.”
In a major move for the brand and for the canned cocktail industry, FUNKIN COCKTAILS has partnered with Omnicom Media Group agencies Adylic and PHD Manchester to develop a digital advertising creative which allows bespoke and personalised messaging. FUNKIN COCKTAILS will be developing these in partnership with key travel hubs.
“Our advertising campaign will ensure that Funkin Nitro Canned Cocktails are seen by the nation and we would urge the trade to ensure they are stocked up, especially during the key summer season as they are perfect for outdoor events, picnics and barbecues,” adds Anderson.
Launched in May, the FUNKIN Nitro Canned Cocktail range, is infused with nitrogen for a smooth finish and features four serves, Espresso Martini, Passion fruit Martini, Amaretto Sour and the hugely on-trend Pink Gin Fizz. Each slim can delivers a creamy foam head and a smooth and velvety mouthfeel which is usually only achieved through shaking a cocktail.
Established in 1999, FUNKIN COCKTAILS has used its 20 years of innovation and expertise within the on-trade to develop its range of Nitro Canned Cocktails which deliver bar quality serves in a convenient format. The RTD premix market is worth £286m and cans specifically are showing strong growth, up 31% year on year*.
Containing real fruit, the Funkin Nitro Canned Cocktail range is packaged in the latest livery unveiled by FUNKIN COCKTAILS at the beginning of this year, featuring bold colours and quirky icons to depict the different flavour varietals.