Leading disposable vape manufacturer Geek Bar has launched its new E600 range in the UK.
The E600 arrives in specialist vape retailers and convenience stores as a smaller, lighter successor to the popular Geek Bar product that established the brand.
It shares the new, soft mouthpiece seen in more sophisticated Geek Bar products while being cheaper to buy. Having a smaller battery (400mAh) and without mesh coil technology, the recommended retail price in the UK will be £5.
That lower price point may help to persuade people to adopt vaping as an alternative to smoking tobacco, particularly at a time when incomes are being squeezed.
The E600 comes in the company’s newly designed packaging, which features a more visible age restriction warning against sale to minors.
To combat counterfeiting, the re-design also incorporates a prominent security code which retailers and consumers can use to check the authenticity of the product and ensure they are not buying a fake product.
The upgraded mouthpiece that the E600 shares with other more expensive Geek Bar vapes adds a softer, more comfortable and relaxing feel to the customer puffing experience. It is made of thermoplastic polyurethane, a food-safe, rubber-like material.
The E600 is one of a number of upgraded vape devices now available from Geek Bar following approval from the Medicines Healthcare regulatory Agency (MHRA).
They are lightweight and compact, suitable for on-the-go vaping and prefilled with 20mg of nicotine as well as up to 2ml of e-liquid. Offering 600 puffs per device, they are designed for mouth-to-lung vapers in particular, who want to replicate the experience of smoking through a consistent throat hit.
The updated E600 range comes in up to 20 flavours: strawberry bubble ice, strawberry kiwi, blueberry raspberry, blueberry, blueberry pomegranate, mixed berries ice, peach blueberry candy, watermelon, apple peach pear, kiwi passion guava, grape, fuji melon, white peach razz, pink lemonade, unicorn milkshake, apple peach, blue razz lemonade, cola, jungle juice, fresh mint. Having different flavours for different moods and situations offers more choices for consumers.
Promotional video: https://www.youtube.com/watch?v=ZAUMyPeBK8I
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