Great tasting snacks have always been at the heart of Golden Wonder and this has been instrumental in the brand growing faster than the market, at 20.4% versus +6.0%1 to become a £47m brand2. Golden Wonder has added an additional 1.6m buyers in the last 12 months3.
Golden Wonder is growing across its portfolio of snacks, including Golden Wonder Crisps, which are seeing strong growth in a declining crisp market, growing faster than the market, at 15.8% vs -2.0%)4. Particularly impressive is the phenomenal growth of Ringos in the past year – growing faster than the market, up +62.2% v +9.6%,5 driven by offering consumers a lighter, fully-flavoured snack with all the taste expected from Golden Wonder but with less than 100 calories in impulse and multi-packs.
Golden Wonder is owned by the Tayto Group, the largest British-owned snacks business. It has a wide portfolio of distinctive brands covering key segments of savoury snacking, including Golden Wonder Crisps and Snacks, Mr Porky, REAL Crisps, Midland Snacks, Portlebay Popcorn and Tayto.
Sources:
1) IRI Market Place + KantarWorldPanel | Total GB |Total Crisps & Snacks | £ Value | 52 w/e 24-Feb-19 vs. 52 w/e 25-Feb-18
2) IRI Market Place + KantarWorldPanel | Total GB | Total Crisps & Snacks | £ Value | 52 w/e 24-Feb-19
3) Kantar WorldPanel | Total GB | Golden Wonder Crisps & Snacks | Buyers | 52 w/e 24-Feb-19
4) IRI Market Place + KantarWorldPanel | Total GB | Flat Crisps | £ Value | 52 w/e 24-Feb-19 vs. 52 w/e 25-Feb-18
5) IRI Market Place + KantarWorldPanel | Total GB | Snacks | £ Value | 52 w/e 24-Feb-19 vs. 52 w/e 25-Feb-18
Market size inferred from a combination of Kantar Worldpanel and IRI data
IRI, a retail and FMCG market intelligence company www.iriworldwide.com
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