Nestlé Cereals is launching its new Oat Cheerios range for Brits who want to enjoy the goodness of oats for breakfast but don’t like the taste and texture of porridge. New Oat Cheerios cereal is made of 100% British-grown whole grain oats, with the same delicious taste and texture of Cheerios. The formula is enriched with vitamins and minerals, including calcium and vitamin D, vitamin C and Folic Acid. New Oat Cheerios will be available nationally from January, supported by a £1 million spend on media. Some 97 per cent of British consumers agree that oats are a healthy option at breakfast, but more than one in five don’t like porridge, according to survey research.

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