Vimto is investing £3.5million in its biggest marketing campaign to date. An evolution of 2018’s ‘I See Vimto in You’, the new activity will ensure an ‘alwayson’ presence throughout the year. The campaign includes personalised advertising for VOD and cinema, as well as a TV advert, which premiered during ITV’s Love Island, and brand-new radio ads. In addition, the brand will continue to build on its social and digital presence throughout the year. Vimto sales are currently their highest ever, with one in four UK households buying.