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Kellogg’s is set to remind shoppers what it is they love about Kellogg’s cereals by grouping together its most iconic brands in a £8.5million TV campaign. The primetime campaign ‘whatever you do, we do breakfast’ aims to show the diversity of Kellogg’s cereals, from the snap, crackle and pop of Kellogg’s Rice Krispies to the Kellogg’s Coco Pops turning the milk chocolatey.

This year Kellogg’s has seen cereal return to growth, the decision to back its biggest brands follows a 1.1 per cent surge of share growth. And across all of breakfast cereals by value, Kellogg’s brands hold four of the top six positions.

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