Aylesford-based, regional wholesaler kff has invested more than £3m in its operations as it enjoys a 50% post-pandemic boom in sales.
As well as spending in its site and transport, the company has also invested in its digital platforms, updating its website with a fresh design, increasing customer ordering functionality and showcasing its refreshed brand identity.
Phillip White, kff managing director, said: “As part of Sysco, we have the backing of the world’s leading foodservice company, which has allowed us to invest in the business to help us grow. Over the past couple of years we have refocussed the company to increase our local provenance, growing the number of Kent and South East producers that we work with.
“We’ve also spent £1m upgrading our refrigeration, so that we can launch a much bigger ‘fresh’ range, adding more than 250 products, which means that our customers can now access even more products in one place from one supplier. And we’ve made it easier for customers to access the range with new apps and an upgraded website.”
The company has increased the size of its site, taking a satellite warehouse next to its original Aylesford site, so that it can carry a bigger range and it has also invested almost £2m in its fleet, upgrading to modern, efficient vehicles.
White concludes: “The result of the investment is already being seen, with a huge increase in sales compared with before the pandemic and some fantastic feedback from customers on the new ranges.”
In addition to the investment in vehicles and refrigeration, kff has made improvements around its site, including upgrading colleague and kitchen facilities.
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