Leading bakery supplier Lantmännen Unibake UK has acted on the “on-the-go” macro trend and increased consumer demand for hand-held savoury snacks, with the launch of their NEW Cheese Swirl under their Schulstad Bakery Solutions brand.

Cheese Swirl Advert #5CEEB6

According to the latest figures, value sales of In-Store Bakery (ISB) Savouries have risen in the UK by 6.9% over the last year to £15.7m and unit sales have grown by 6.1% YOY to £20.9m.[1]. This trend represents a significant revenue opportunity for wholesalers looking to provide must-stock, hand-held savoury solutions for customers.

The trend for snacking and eating on-the-go continues to grow as time-pressed consumers look for quick and easy-to-eat options that provide maximum convenience. In the Lantmännen Unibake Bread Barometer survey, 20% of respondents said that they now eat more meals and snacks on the go than they did 2-3 years ago.[2]

Ian Harris, Head of Marketing, Lantmännen Unibake UK says: “We know that consumers are looking for more indulgent snacks and our new Cheese Swirl is the ideal grab and go option throughout the day. We’ve brought this delicious, savoury, hand-holdable product to the market to allow a range of establishments to benefit from the snacking trend. With the added option to slice, fill and serve the Cheese Swirl as part of a sandwich range, operators can also capitalise on the desire for alternative sandwich carriers, adding choice and versatility to the menu at the same time.”

The NEW Cheese Swirl has a delicious cheese filling in an enriched soft dough swirl, topped with grated cheese for a superior flavour. This product is ideal for operators and retailers looking to offer a convenient, on-the-go, savoury, mid-morning or afternoon snack. The Cheese Swirl can also be sliced, filled and served as an innovative sandwich carrier or as an accompaniment to soup or cheese.

Available in cases of 42 x 90g pieces, the NEW Cheese Swirl is supplied frozen and requires just 18 minutes to thaw, making it quick and easy to prepare with minimal wastage.

For further information and details on availability visit www.lantmannen-unibake.co.uk, call 01276 850500 or tweet us @LantmannenUK.

Cheese Swirl

Product Description A delicious cheese filling in an enriched soft dough swirl, topped with grated cheese.
Size 90g
Baking Instructions 18 minutes at 190°C
Product Codes 651602
Shelf Life (frozen) 12 months
Pack Size 42 per case

11 layers x 10 cases =110 cases total


About Lantmännen Unibake UK

Lantmännen Unibake UK is one of the UK’s leading suppliers of high quality bakery products to retailers, wholesalers and the foodservice industry.

Parent company, Lantmännen Unibake, is the largest manufacturer of frozen bakery products in Northern Europe with 23 bakeries in 18 countries. In the UK, the company has two modern bakeries at Milton Keynes and Bedford – producing fast food and speciality breads and Danish pastries respectively. This enables it to remain exceptionally market-orientated and develop and cherry pick the best products for its customers in the UK and overseas.

Lantmännen Unibake UK’s product brands consist of Schulstad Bakery Solutions and Americana. Products within the Schulstad Bakery Solutions brand include ReadyGlazed Danish pastries, viennoiserie, sweet treats, continental savouries, speciality and French breads. The wide range of fast food breads, including premium and classic burger buns, baps and hot dog rolls, fall under the Americana brand. All products are supplied ready to bake or thaw and serve, giving caterers total convenience.

With ongoing commitment to innovation, the company is dedicated to maximising its category expertise with market leading product developments and exceptional customer service from ordering and delivery, to baking, merchandising and marketing advice.

To find out more about Lantmännen Unibake UK’s complete bakery portfolio, visit www.lantmannen-unibake.co.uk, call 01276 850500 or tweet us @LantmannenUK.

[1] Nielsen Scantrack 52 wks to 18th July 2015

[2] Lantmännen Unibake Bread Barometer Survey, 2013

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