Following its resounding success last year, Lomond: The Wholesale Food Co is supporting its retail and foodservice customers with its powerful ‘welcome back, give back’ campaign, slashing the price on many of its bestselling food-to-go products to help boost customer margins as they gear up to open their doors once more.
The Glasgow-based wholesaler launched its dramatic money-saving promotion on 1 April and it will run throughout the summer months. On promotion each month there will be a wide variety of new products and food-to-go products, as well as promotional pricing on many of Lomond’s core line of bestselling products. This will include every day purchases such as bacon, chips, chicken, soft drinks and bouillons, which all up for grabs, among other key products. For April, the stand out offer is on Lomond’s bestselling Lomond 49 unsmoked danish back bacon, 1 x 2.27kg, £6.99.
“The feedback we had from our customers last year was that our Welcome Back, Give Back campaign was a gamechanger for them,” said Barbara Henderson, Director, Lomond: The Wholesale Food Co. “We were absolutely blown away by the response to the promotion last year and it made sense to bring it back to offer support when our customers need it most.
“Just like last year, our customers are under pressure and will be operating on much lower volumes and we recognise that they need a great offer for their customers. By offering incredible low prices on the products they most want to buy, we’re helping them to boost their margins and rebuild their businesses for the future.”
It wasn’t just customers and consumers who benefitted from the ‘Welcome Back, Give Back’ campaign. Lomond credits the monthly promotion for helping to future proof their business too. “The campaign launched on 1 August 2020 and we immediately saw sales spike on all the key lines on offer,” said Barbara. “By focussing on the products we knew were most in demand, not only did we see sales increase by a minimum of 100% on all key lines on offer, but we also saw a staggering 400 new customers come on board during the campaign, which we’re delighted to have retained.”
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