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fivealive_0178Coca-Cola Enteprises is please to announce the return of 5 Alive with an exciting new look and integrated marketing campaign featuring a new television campaign, outdoor advertising and digital plan.

5 Alive, launched in the UK in 1981, will also introduce a new Apple flavour, available in store from 9th April.

The creative brand campaign literally brings to life the strapline ‘Come Alive with 5 Alive’ as viewers see a Dodo brought back to life from extinction by 5 Alive.  Set to the famous Don Fardon track ‘I’m Alive’, the television advert brings the brand to British families in a fun, entertaining and spirited way.

Supporting the campaign, all communications will direct consumers to – a Facebook page that is the hub of the digital activity. Users will have the ability to view the new advert, buy the track (via iTunes) and read more about 5 Alive. There will also be apps to engage users including ‘Dodo your Photo’ and  ‘Do you Dodo?’ challenging fans to upload videos of their own either via or YouTube.

The campaign is further supported by high impact 6 and 96 sheet outdoor advertising, and is live now.

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