Nákd’s Drizzled Chocolish Bars have been extremely popular in the UK since they launched in April this year – generating £1m since launch – so Nákd has introduced a bigger bite at 50g a bar. The bars are the first lines to be added to the brand’s BIG BITE range and they are available in 3 deliciously indulgent flavours: Peanut Chocolish, Double Chocolish and Raspberry Chocolish.
The bars have a soft, heavenly fruit and nut center and are dipped and drizzled in rich, smooth Nákd Chocolish. Chocolish is Nákd’s wholefood answer to Chocolate. Chocolish is 100% natural, has no added sugar, is vegan and gluten free and so much more than vegan chocolate. “Each bar contains 50% less sugar than a normal chocolate bar and even count as 1 of your 5 a day. This forms part of our ongoing strategy of a wholefood revolution in which we look to make healthier snacking more appealing for consumers without having to compromise on the more indulgent occasions” says Louise Cullinane, Senior Brand Manager for Natural Balance Foods.
Only 3% of consumers find it easier to eat healthier on the go* and 51% of consumers feel products with healthier benefits make indulgent snacks more appealing** therefore demonstrating the need for more healthier alternatives within the snacking category.
However, Nákd have identified the need to go bigger to appeal to a broader consumer base as the number 1 reason for snacking is to satisfy hunger and a snack which is filling is the 2nd most important factor for consumers behind tasty**
Louise Cullinane, Senior Brand Manager for Natural Balance Foods, said “The new singles format is aimed at unlocking those indulgent treat occasions within the convenience sector when shoppers are looking for a snack which delivers a tasty and healthy snacking option whilst they are on the go”.
Nákd Drizzled Chocolish Big Bite will be supported with instore, social and PR activity for Nákd Drizzled Chocolish as a range. It will also benefit from continued support of the overall Nákd brand with the Mind.Blown. campaign which is back on TV in 2020.
The 50g bars will be available to stock from 1st September with confirmed retailers including Sainsburys, Suma Wholefoods, Essential Trading, The Health Store, BP, Shell and WHSmiths.
The full range of Nákd Drizzled Chocolish and wider Nákd range can be found online at eatnakd.com Check out #Eatnakd and follow us on social @eatnakd on Instagram and Twitter.
For further information, including samples and nutritionals for each bar, please contact Louise Cullinane / Victoria Wale at Natural Balance Foods on 0345 862340 or email marketing@naturalbalancefoods.com
**MINTEL ‘CONSUMER SNACKING REPORT’ MAY 2019
MCA& HIM HEALTHIER EATING SURVEY, NOVEMBER 2018
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