Today, Nestlé UK & Ireland is launching a new range of YES! snack bars, with each bar containing 10 grams of plant protein, sourced from a delicious combination of peas and nuts.

Recent Nestlé research has shown that most people buying protein bars are now looking for more innovative protein sources. Plant protein is a preferred option to help support an active lifestyle.

The new YES! bars pack in 10 grams of plant protein from peas and nuts, giving consumers power on the go. Like other YES! bars, the new protein bars are made of wholesome ingredients, are a source of protein, high in fibre, use no artificial colours or preservatives, are gluten free and suitable for vegetarians.

Unlike most other protein bars, the new YES! bar taps into an emerging trend towards pea protein. This provides a new choice to consumers looking for more pioneering plant protein alternatives.

The new bar comes in two delicious flavours: Almond, Peanut and Double Dark Chocolate; and Cashew, Blueberry and Dark Chocolate. Nuts are the number one ingredient, delivering a great combination of crunchy pea and nut, with the added luxury of smooth dark chocolate, made with sustainable cocoa certified by the Rainforest Alliance. Each bar has an RRP of £1.59[1].

YES! protein bars will be available from Holland & Barrett stores, BP garages and WH Smith Travel outlets from August. They will also be available from a range of wholesalers from September. The launch will be supported with social media, sampling activity and shopper activation.

As with the existing YES! range, the bars are carefully wrapped in recyclable paper. The paper is from sustainable sources, certified by the Forest Stewardship Council (FSC) or the Programme for the Endorsement of Forest Certification.

Rosamunde Hobson, Brand Manager for YES! said: “We know that people are increasingly, looking for options that are good both for them and for the environment. YES! plant protein bars provide a source of plant protein to deliver a great wholesome product on the go and are wrapped in paper packaging that is easy to recycle”.

Louise Barrett, Head of the Nestlé Confectionery Product Technology Centre in York, said: “Peas not only have a high protein content, they are also one of the most sustainable sources of plant protein available.  When developing these new YES! bars, we chose pea and nut protein to really stand out from many of the other bars on the market. At the same time, we made sure that taste was our top priority, and these bars really do taste amazing!”

For convenience retailers looking to capitalise on YES! plant protein bar sales, it is advised they site the bars within their healthy snacking fixture. Locate on-shelf next to lifestyle protein / enhanced well-being products (these typically have between 8g-12g of protein and are eaten by consumers to provide a top-up in nutrients and for a balanced diet). Site away from functional protein / enhanced performance products (these typically contain up to 20g protein and are eaten by consumers to optimise exercise performance and/or recovery.

[1] Please note retail pricing is at the sole discretion of the retailer.

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