Gordon’s, the UK’s biggest gin brand, continues to lead the gin category, delivering double-digit growth. As our love of gin continues, Gordon’s Premium Pink Distilled Gin has contributing over 20% of value growth in the gin category in the past year, rising to become the off-trade’s second largest gin brand by volume after Gordon’s London Dry. Gordon’s Premium Pink also boasts the highest rate of sale in flavoured gin. Following this success, the brand has now launched a 35cl bottle of its Premium Pink Distilled Gin, available across all offtrade channels.

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