- 1-in-5 retailers see a lift in their Asian-inspired savoury snacking sales during Eid and Diwali[3]
- 1-in-2 convenience retailers now stock Asian-inspired savoury snacks, with 57% expecting to expand their range in the future[4]
- 45% retailers think their store would benefit from introducing more Asian-inspired flavoured savoury snacks into their range[5]
Kurkure, one of the biggest salty snack brands in Asia[6], has launched new research which reveals the opportunity for retailers in the savoury snacks category during the run-up to Diwali and other celebrations such as Christmas.
Research show that 75% of retailers believe events and occasions benefit their Asian-inspired savoury snacking sales[7]. The top two occasions with the biggest impact on sales are Christmas and the “Big Night In” [8], meaning that many retailers are gearing up to potentially see an uplift in puchases for Asian-inspired snacks in the coming months. Kurkure celebrates the diversity of modern Britain while bringing the rich heritage of Asian cuisine to savoury snacking, so stocking such brands is key for retailers looking to bolster sales.
The research also highlights the importance of seasonal festivals, such as Eid and Diwali, on the sales of savoury snacks. In fact, savoury snacks are one of their top-selling categories during Eid and Diwali, even before confectionery, cakes, and biscuits[9]. With the 2022 World Cup only a matter of weeks away, retailers could see a significant increase in sales of Kurkure, as 22% of retailers claim major sporting events boost their Asian-inspired savoury snacking sales too[10].
Since the launch of delicious flavours, Naughty Tomato and Masala Munch in the UK last year, more retailers are stocking Asian-inspired snacks. Kurkure’s latest research has found that, out of the retailers surveyed, 1-in-2 convenience retailers now stock Asian-inspired savoury snacks, and this is growing rapidly, whilst 22% have noticed a rise in demand from customers for Asian-inspired savoury snacks[11].
Annabel Lewis, Kurkure Brand Manager, commented: “The findings of this new research demonstrate the demand from shoppers, and therefore the opportunity for retailers, to stock authentic Asian-inspired snacks that consumers can enjoy together. Having already established itself as a well-loved brand amongst retailers and consumers abroad, Kurkure’s latest insights showcase the sales opportunity for Asian inspired snacks in the UK, especially for those all-important sharing ocassions.”
Both flavours of Kurkure are available in 100g packs with an RRP of £1 and in 80g price-marked packs with an RRP of £1 for the convenience channel.
[3] KAM Research, Kurkure Convenience Retailer Survey, August 2022
[4] KAM Research, Kurkure Convenience Retailer Survey, August 2022
[5] KAM Research, Kurkure Convenience Retailer Survey, August 2022
[6] Kurkure is the 3rd largest brand in the entire Salty Snacking landscape in India (source: Insights industry construct, Nielsen, PGM) Kurkure is 8.5% of the total salty snacks category (Euromonitor Report June 2021)
[7] KAM Research, Kurkure Convenience Retailer Survey, August 2022
[8] KAM Research, Kurkure Convenience Retailer Survey, August 2022
[9] KAM Research, Kurkure Convenience Retailer Survey, August 2022
[10] KAM Research, Kurkure Convenience Retailer Survey, August 2022
[11] KAM Research, Kurkure Convenience Retailer Survey, August 2022
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